M&S drops plans to sell shoppers chilled tap water

Be the first to comment
M&S: pulls 20p water trial
M&S: pulls 20p water trial

Marks & Spencer has scrapped its initiative to sell water for 20p from in-store vending machines after disappointing sales.

The high-street retailer ran a fortnight trial ran at its Marble Arch flagship store, where consumers could fill their own bottles or purchase one in-store for £3.

The firm's own-brand bottled mineral water costs 65p for 500ml.

If the scheme had been successful it could have been rolled out across other M&S stores.

A spokesman for the retailer confirmed that the trial, which ran for two weeks to "gauge consumer interest" was "not successful" and has since been abandoned. He said: "We do run small-scale trials all the time."

The vending machine was supplied by The Chill Water Company.

It markets its products and services as a more environmentally-friendly alternative to bottled tap water.

M&S has been using its Facebook presence to target shoppers ahead of Father's Day this Sunday. It has also pledged £3m to help clean up Britain's beaches and sustain fish stocks.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published