Johnny Fearless wins £20m Toshiba account

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Toshiba: 'Space Chair Project' by Grey
Toshiba: 'Space Chair Project' by Grey

Toshiba has hired the start-up agency Johnny Fearless to its estimated £20m pan-European ad account.

Johnny Fearless, the agency launched earlier this year by the former Grey managing partner Neil Hughston, won the business after a pitch involving overseas agencies.

The agency will create a campaign to launch Toshiba's new tablet product, which will compete with products from Apple, Samsung and BlackBerry, in the UK and across Europe.

Toshiba, which spent £3m on advertising in the UK last year, is the first client for the start-up, which launched in February.

Grey London was the previous incumbent on Toshiba's advertising across Europe.

Grey created some high-profile campaigns for the Toshiba brand since first picking up the pan-European business in 2007.

Its last major campaign was 'The Space Chair Project' in 2009, which involved sending a chair 98,000 feet above the Earth.

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