Clemenger BBDO Melbourne scoops PR Grand Prix
By Anne Cassidy, campaignlive.co.uk, Monday, 20 June 2011 08:30PM
CANNES 2011: Ad agencies dominated the top awards in PR at the Cannes Festival of Creativity this year, with the Grand Prix going to Clemenger BBDO Melbourne.
Clemenger BBDO Melbourne’s "break up" campaign for the National Bank of Australia in which the bank staged a public break up with its rivals, scooped the top award.
Political Lobbying & Media Relations (PLMR) London led a stronger showing from UK PR companies this year, winning two Gold PR Lions for its "shine a light on opportunity" work for Durand Academy.
Hill & Knowlton London won a Silver Lion for the Gedeon Richter Marketing "understanding multiple sclerosis" campaign and Onevoice London won Silver for its Philips "parallel lines" PR work.
Burson-Marsteller London scooped Silver for its "two-minute silence" campaign for the Royal British Legion, while Exposure Promotions London picked up Bronze for Dr Martens DM50 campaign. TBWA London picked up a Bronze for its "messiah" campaign for Adidas.
The judges praised Clemenger BBDO Melbourne's Grand Prix winning entry for the National Bank of Australia for being "superbly executed" and achieving "true behaviour change" in consumers.
Ad agencies picked up five of the 10 PR Gold Lions awarded, with TBWA\Chiat\Day winning two Gold Lions for its 'Keep A Child Alive: Digital Death' campaign.
There were 819 entries for the PR category this year, which was up 43% on last year.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Marketing & PR Executive Tarsh Lazare Marketing Recruitment To £23,500, West Sussex
- Mid-Senior Copywriter | contract | leading mobile application Salt £200 - £300 per day, City of London
- Agency Sales Manager Ultimate Asset £30000 - £37000 per annum + competitive compensation & benefits packge, London
- Publisher Director Ultimate Asset £50000 - £60000 per annum + bonus and benefits , London
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Kevin Bacon, Google Glass and Julian Assange: the SXSW weekend in tweets
- Halifax releases 'holiday dad' campaign