Media Agenda: Bobi Carley, The Walt Disney Co

Bobi Carley, UK commercial director at The Walt Disney Company, explains what the new Disneymedia+ proposition means for media agencies.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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