Google's web dominance to be investigated in US

Google is set to be formally investigated by US regulators over the potential threat of its online dominance, according to reports.

The Wall Street Journal has reported that the Federal Trade Commission is poised to issue subpoenas to Google in a matter of days and is likely to investigate whether Google searches unfairly steer users to its own services at the expense of rivals.

The Financial Times also notes the FTC's growing interest in a report claiming attorneys-general in California, New York and Ohio have recently launched antitrust probes into Google's dominance.

The news of these investigations follows a similar antitrust probe into Google launched by the European Commission in November last year.

The ongoing case in Europe was triggered by complaints from a number of competitors, including Mircosoft’s Ciao, that Google has unfairly penalising them in search rankings.

Last year the Texas attorney-general also launched an investigation into Google over its web dominance.

Amid this growing controversy Google's executive chairman Eric Schmidt said at the Cannes Lions advertising festival yesterday that it is looking to acquire more companies to grow its presence in display advertising, according to a report in Reuters.

Google declined to comment on the reports.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published