FT web app nears 200,000 downloads

The Financial Times new web-based app is nearing 200,000 downloads in just two-and-a-half weeks, claims the publisher.

FT web app: close to 200,000 downloads since launch says publisher
FT web app: close to 200,000 downloads since launch says publisher

The Financial Times launched the app, which cuts out Apple’s ITunes store and other distribution channels, on 7 June.

The move marked the first of its kind by a major newspaper group and came after the FT expressed concern about the lack of data disclosed by Apple about the behaviour of users of apps distributed through its stores.

John Ridding, FT chief executive, disclosed in his recent monthly internal update to staff that the app was downloaded 100,000 times in its first week.

The publisher now reports that up to today (24 June), it is nearing the 200,000-download mark, as users believe it is quicker and boasts more comprehensive features than the FT's older apps.

The figures, which have not been independently verified, will be of interest to other newspaper publishers, which are looking to cut out Apple’s ITunes store.

The FT has been supporting the app with e-mail and in-paper marketing.

A spokesman for the company said: "We've seen strong demand for the FT web app since its launch. We have an ongoing marketing campaign encouraging users to migrate to the new platform and we’re confident we can maintain the momentum."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More