Out and About Cannes Lions special

This week, for those of you who missed it, Out and About has a Cannes Lions special for you, with the media types and celebrities who enjoyed the French sunshine.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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