LOCOG eyes mobile deals

Be the first to comment
London 2012; LOCOG to create official check-in platforms
London 2012; LOCOG to create official check-in platforms

London 2012 organiser LOCOG is aiming to stamp its mark on the virtual space surrounding the Olympics by making official location-based check-ins available only to sponsors.

According to sources, LOCOG plans to take advantage of Foursquare by offering a range of check-in points relevant to the Games.

A spokesman for LOCOG could not confirm a specific deal with Foursquare but said talks were taking place to create official check-in platforms for people visiting the Games.

These, like all official platforms, would not be open to non-sponsors. ‘We will be working with a range of location-based services at Games-time on a non-exclusive basis. We will announce more details in due course,’ he added.

The initiative follows warnings from digital experts that there will be a barrage of social media marketing ahead of London 2012.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

The end of false recognitions
Shares0
Share

1 The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

Just published