Heathrow targets shoppers with foreign-language UK ad

Heathrow is launching its first foreign-language UK ad campaign, encouraging overseas visitors to browse London stores but make purchases at its airport retail centres.

Heathrow: 'See it in London. Buy it at Heathrow' campaign
Heathrow: 'See it in London. Buy it at Heathrow' campaign

The ad uses the strapline "See it in London. Buy it in Heathrow". Outdoor ads will be translated into Spanish, Mandarin, Arabic, Russian and Japanese.

A second phase of advertising, later this summer, will carry a new brand message, "Can't stop thinking about your holiday? Neither can we".

The activity breaks next week and runs until the end of August, targeting the 9.2 million passengers who will pass through the airport this summer.

The campaign, created by ad agency Masius, will include outdoor sites at the airport and around the London Underground network, supported by radio and online activity.

Heathrow targets shoppers with foreign-language UK ad

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published