The ad builds on outdoor advertising, and aims to underline the product’s core message, "C’est Cidre, Not Cider. From Stella Artois." The brief was to brief was to launch the brand in a sophisticated way that ensured

it stood out from well-established ciders in the UK. In the brand’s signature retro style, the 60-second ad opens with "Le President" of Stella Artois entering his personal studio to address the nation with
specially prepared statement live on air to let the nation know that Stella Artois is launching a cidre.

The spot was directed by Joachim Bach through Park Pictures. Post-production was by MPC. Audio post-production was by Factory. The editor was Russell Icke.

"C’est Cidre, Not Cider.

This article was first published on Campaign Work

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs