Agency: Fallon London
The ad, created by Euro RSCG London, will run on Channel Five for six months.
It has been created to support the launch of a new product, Vanish Powerpowder, and is part of a £2.1m marketing campaign to support the Vanish carpet range.
The creative shows three women competing against each other in the style of a 1990s TV game show. The women are given 20 minutes to clean their entire homes before the arrival of a celebrity guest.
The spoof show is narrated by the voice of 'Come Dine With Me', Dave Lamb, while the winner of the cleaning contest receives a visit from one-hit wonder Chesney Hawkes.
Stefan Gaa, marketing director, RB UK, said: "RB is always looking for refreshing, quirky approaches that stand apart from traditional advertising in all our categories. This was a particularly tricky brief to crack, but we believe Euros has done it".
This article was first published on campaignlive.co.uk