Flintoff to be brand face of oversized clothes

Andrew Flintoff, the former England cricketer, has signed up as a brand ambassador for a range of oversized men’s clothes.

Freddie Flintoff: signs to clothes brand
Freddie Flintoff: signs to clothes brand

The 6ft 4in Flintoff recently fronted an advertising campaign for supermarket Morrisons.

He has now signed up as brand ambassador for Jacamo, the men’s oversized clothing range owned by the internet and home shopping group, N Brown.

Flintoff will feature in Jacamo's catalogues and online store promotional activity from August this year. Jacamo sells its own branded clothes, along with high-street brands, such as Ben Sherman

He will also be working on designing his own range "Flintoff" by Jacamo, which will launch in January next year.

The Freddie Flintoff range will be based on what Flintoff likes to wear including wardrobe staples such as dark wash jeans, cargo trousers, utility jacket and a classic three piece suit.

Jacamo clothes are sold in a wide range of sizes through to 5XL.

Alan White, chief executive of N Brown said Flintoff's broad athletic build would "provide a strong point of identity for our customers base."

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Hoverboards and Journey Buddies: the future of TfL's customer experience?
Shares0
Share

1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

Just published