BBC 'BBC Proms 2011' by Karmarama

The campaign runs across BBC platforms until 10th September. It will be supported by a series of 'Appointment to View' cutdowns that showcase 'individual concerts.

The campaign aims to showcase a "bespoke music hypermix" using extracts from musical pieces to feature in this year’s Proms.

The 'hypermix' was created by Richard Fearless from Death in Vegas.