Wonga.com 'wongies' by Albion

Campaign Work, Wednesday, 13 July 2011 09:30AM

Albion London is launching its first advertising campaign for Wonga.com since winning the brand's £10 million advertising business in May.

A new TV campaign for the short-term loans company will air on Saturday, and will introduce a new set of characters known as the Wongies, an trio of elderly puppets who demonstrate how simple and straightforward it is to apply for a loan through the Wonga website.

The ad was devised by Steve Henry, Teddy Keen, James Kemp and Lauren Hurst, and directed by Roderick Fenske through Hungry Man.

This article was first published on Campaign Work

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