The campaign comprises TV, radio, press, online, outdoor, direct elements across the South East of England.

The campaign includes a 32-page 'southern adventure' activity book for children. The books are to be distributed in packs containing crayons, maps, branded badges and a 'Loco Toledo' moustache through promo teams and in primary schools.

The book is also available to download online.

This article was first published on Campaign Work


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs