O2 reviews multimillion-pound DM account

By Sara Kimberley, campaignlive.co.uk, Tuesday, 19 July 2011 01:42PM

O2 is reviewing its direct marketing account, which is held by Archibald Ingall Stretton.

O2: invites pitches for its direct marketing account

O2: invites pitches for its direct marketing account

AIS has been invited to repitch for the business. The agency has worked on the account since 2003, when it was then worth £24m.

The pitch is being handled by the AAR. O2 said it would be asking agencies about their ability to "create compelling and direct ways of engaging with its brand and promoting its products and services, leveraging both digital and traditional channels together."

Sally Cowdry, O2 marketing and consumer director, said: "The pitch is no reflection on the work AIS have been doing for us. From time to time we review our agency relationships to ensure they continue to represent best practice in the industry, and that they best fit our evolving business priorities.

"It’s five years since we last pitched our below-the-line communications and, having recently looked at our media and digital agencies, we believe it’s the right time to ensure we have the best support in our direct marketing."

This article was first published on campaignlive.co.uk


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs