Virgin's TiVo brings in 50,000 customers

Virgin Media has revealed its second-quarter revenues climbed 2.2% year on year, while approximately 50,000 customers have installed its TiVo service since its launch in December.

Virgin Media: actor Marc Warren stars in TiVo online work
Virgin Media: actor Marc Warren stars in TiVo online work

The cable TV and telecoms company's revenues reached £986m, while it swung from a net loss of £59.9m in the second quarter last year, to a net profit of £98.2m.

Virgin is hoping that its TiVo service, which records what it thinks customers might like as well as what it is programmed to record, will be a game changer in pay-TV.

It was offered to existing customers just before Christmas and Virgin said 65,000 pre-registered their interest in the first few months.

TiVo was first offered to new customers at the beginning of July to coincide with the launch of the service's first ad campaign.

Virgin Media claims demand has matched its high expectations and 75,000 customers have signed up.

The number of TV subscribers to the company fell by 21,200 over the quarter to 3,767,700.

The number of overall cable customers fell by 36,000 over the quarter to 4,784,300, but Virgin claimed those joining were paying more than those leaving.

Average revenue per user for cable was £47.35 during the quarter, up from £45.88 in the same quarter a year earlier.

Mobile contract customer additions during the quarter were 83,200.

Neil Berkett, chief executive of Virgin Media, said: "There is a growing and increasingly broad-based population of people who are becoming dependent on next-generation digital technology and are prepared to pay for quality services."

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published