IPC Media partners with Amobee for mobile ads

IPC Media, the magazine publisher, has appointed Amobee to manage its mobile advertising campaigns and sell its remnant inventory.

IPC Media: appoints Amobee to manage its mobile ad campaigns
IPC Media: appoints Amobee to manage its mobile ad campaigns

Amobee is the first ad server IPC, which previously dealt directly with a number of ad networks, has integrated.

IPC will use Amobee's platform to increase revenue from targeted mobile advertising, delivering premium advertising to audiences of its titles such as Marie Claire, NME and InStyle.

The publisher's internal mobile sales team will use the Amobee platform to manage direct-sold campaigns, while Amobee mediation services will manage IPC Media’s remnant inventory.

Miles Ross, IPC's head of mobile, said: "Mobile advertising has grown enormously over the past 12 months. Therefore, IPC needed to select a partner with both good ad-serving technology to serve the agency market, and a good mediation service to serve multiple ad networks."

IPC is making a concerted push into mobile. In March, it unveiled 24 mobile optimised sites to allow consumers to better browse its magazines' content on their mobiles.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More