Aviva 'paving the way' by Balloon Dog

The ad, created by Balloon Dog, shows athletes' preparations for next year's Games, with each of their journeys depicted by a yellow track. It celebrates the fact that Aviva has now been supporting British athletes for more than a decade.

Stars included in the ad are the Olympic 400m gold-medallist Ohuruogu; the Heptathlon world champion, Jessica Ennis; the sprinters Laura Turner and Conrad Williams; the Commonwealth heptathlon champion, Louise Hazel; the 1500m wheelchair racer Danny Lucker; the shot-putter Danny Nobbs; and the World Indoor long-jump champion, Chris Tomlinson.

The ad was filmed in various locations in London, Sheffield and Norwich.