Agency: Fallon London
campaignlive.co.uk, Friday, 29 July 2011 12:00AM
Media agencies believe that the Thomas Cook pan-European digital review, which was kick-started a couple of months ago, has been put on hold. Shops think that far from worrying about agency arrangements, marketers are more concerned about whether they will retain their jobs following the dramatic business review the company has launched to address its third profit warning in a year.
It's been a while since a big, juicy DM pitch, so you can imagine the excitement that the O2 review has caused in some agencies. And so, this week, new-business directors have been working late, with the RFI due in tomorrow (Friday). The AAR is handling the process.
It sounds like quick progress has been made on the Trident global ad review. The pitch process, which is being led out of New York, will involve US offerings from TBWA, Saatchi & Saatchi and Y&R. The incumbent, JWT, has parted company with the Kraft-owned brand.
A decision is expected next week on the Real Radio review, overseen by the AAR. Big Al's Creative Emporium, TBWA\Manchester and the incumbent, Clear Marketing, are waiting to hear.
This article was first published on campaignlive.co.uk