Hotline: Two L'Oreal cosmetics ads banned

campaignlive.co.uk, Friday, 29 July 2011 12:00AM

The Advertising Standards Authority has banned two L'Oreal cosmetics ads featuring Christy Turlington and Julia Roberts, following complaints by the Liberal Democrat MP Jo Swinson that they had been digitally manipulated. The ASA upheld her complaints that the Lancome and Maybelline magazine ads, by the US-based agency Gotham, were misleading and banned them in their current form.

ITV reported a net ad revenue increase of 2 per cent year on year in the first six months of 2011, according to its interim results. Though this was behind the market, which was up 3 per cent year on year, the chief executive, Adam Crozier, said ITV "fully expects to outperform the market across the year". Pre-tax profits grew 73 per cent year on year to £204 million and ITV announced that it will launch a micro-payment system for its ITV Player service from January.

The Co-operative Group has consolidated its £8 million digital media planning and buying account into MediaCom North. In addition to the travel, pharmacy and Funeralcare business it already handled, the agency has picked up digital media for financial service companies owned by Co-op and its food brand.

The organiser of the Glasgow 2014 Commonwealth Games is looking for an agency to handle its digital media strategy. A number of agencies have beencontacted about the brief.

Fabergé, the high-end jeweller, is seeking a media agency to handle planning and buying. The appointed agency will focus mainly on press activity.

Lida has appointed Louise Whitcombe as its client services director. She will replace Pip Hulbert, who left to move to Bejing. Whitcombe, who joins from DraftFCB, will be responsible for the Boots account.

AKQA has appointed James Hudson as its head of media and search. Hudson, who joins from Web­liquid, will report directly to Scott Symonds, the global head of AKQA Media.

Astellas, the pharmaceutical company, has appointed Rapp as its pan-European corporate brand advertising agency after a four-way pitch. Rapp will be responsible for developing work promoting Astellas’ existing "Changing Tomorrow" initiative.

The gap between advertised broadband speeds and actual broadband speeds has grown by 8 per cent in the past six months, while the investigation into the use of the phrases "up to" and "unlimited" rolls on. According to new research from the regulator Ofcom, the average advertised speed in May was 15 megabits per second, 8.2Mbit/s higher than the average actual speed of 6.8Mbit/s.

The Barclays media pitch is progressing. Sources suggest that the bank has shortlisted three agencies to pitch for its global business: the incumbent, Walker Media, WPP’s Maxus and Omnicom’s OMD. Chemistry meetings will be completed by the end of next week and involve

market-by-market meetings in the US, EMEA, Hong Kong and Tokyo. Pitch presentations are due to take place in September.
Media agencies believe that the Thomas Cook pan-European digital review,

which was kick-started a couple of months ago, has been put on hold. Shops think that far from worrying about
agency arrangements, marketers are more concerned about whether they

will retain their jobs following the dramatic business review the company has launched to address its third profit warning in a year.

It’s been a while since a big, juicy DM pitch, so you can imagine the excitement that the O2 review has caused in some agencies. And so, this week, new-business directors have been working late, with the RFI due in tomorrow (Friday). The AAR is handling the process.

It sounds like quick progress has been made on the Trident global ad review. The pitch process, which is being led out of New York, will involve US offerings from TBWA, Saatchi & Saatchi and Y&R. The incumbent, JWT, has parted company with the Kraft-owned brand.

A decision is expected next week on the Real Radio review, overseen by the AAR. Big Al’s Creative Emporium, TBWA\Manchester and the incumbent, Clear Marketing, are waiting to hear.

This article was first published on campaignlive.co.uk

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