Harrods has released a promotional video, that it hopes will go viral, featuring Father Christmas sneaking through the department store, putting on ice-skates and dancing on the roof.
Entitled 'The fun has finally begun - welcome to Christmas at Harrods', the video forms part of a campaign to promote the opening to Harrods' claimed 150,000 followers on social media.
Having opened on 8 August last year, Selfridges' Christmas store opens also opens for business today in London. The opening marks the first time the department store has opened its festive shop for business as early as July.
Selfridges is backing the opening by selling novelty items including faux polar bear fur hats.