Coca-Cola named most-recognised global Olympics partner

Coca-Cola is the most-recognised of the 2012 Olympic Games' 11 worldwide partners, according to research by One-Poll for Marketing.

Coca-Cola: most-recognised global Olympic partner
Coca-Cola: most-recognised global Olympic partner

The soft-drinks brand was cited as the worldwide partner that consumers most associate with the Olympics by 37% of 2000 people surveyed.

Despite having unveiled plans to open its biggest UK restaurant in Stratford in 2012, McDonald's only just pipped Visa to second place, with 25.2% of respondents naming the fast-food chain most-recognised sponsor, compared with 24.95% for Visa.

Samsung ranked fourth with 3.15% of the vote. The research follows Marketing's revelation last week that Lloyds TSB is the most-recognised tier-one sponsor.

OnePoll survey

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 The big adland divide: culture vs collateral

The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.

YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More