James Hilton, chief creative officer, AKQA

Why I like this

Ladies and gentlemen of the jury, I stand before you a guilty man.Of the ten infractions listed within this film, I am guilty of only one.But what a one it is. A heinous crime – the posting of "something I ate". And a photo to accompany it. Brrr.

In my defence, yer'oner, the said offence was a transparent attempt on my behalf of accumulating brownie points from my girlfriend, whose lovingly prepared creation I did so reprehensively publish.

I mean, who wouldn't?

But I have now seen the error of my ways. I see that by demonstrating what an amazingly thoughtful and considerate boyfriend I was, I unwittingly inflicted undue anxiety upon the shoulders of my brothers. My brothers whom I failed in not assisting the cause of boyfriends everywhere.

I can only apologise.

But, if I may be allowed to make one appeal to the court, it is this: don't hate Facebook, it's brilliant. Rather, hate me, so that I might learn and shun similar such undesirable behaviour in the future.

And, although my shame runs deep, at least I can say that I didn't post a baby photo.

This article was first published on Campaign YouTube


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