The O2 kicks off search for walkway sponsor

AEG, owner and operator of The O2, is looking for a naming rights partner for the planned walkway over the domed roof of the Docklands venue.

O2: owner AEG starts search for walkway sponsor
O2: owner AEG starts search for walkway sponsor

The London Borough of Greenwich granted planning consent for the walkway last week, paving the way for construction to start on the attraction which will eventually allow pedestrians to climb the roof and take in views across the capital.

AEG has now set about finding an appropriate sponsor for the structure, which it plans to build in time for the 2012 London Olympics.

Lesley Saville, executive director of AEG Global Partnerships, said: "The roofwalk is a hugely exciting opportunity for a brand to create a unique customer experience at the world's most popular music venue.

"It follows on from our ethos of working in partnership with leading companies to create world class experiences throughout The O2.

"For us sponsorship has always been about brands interacting with their customers, it has never been a brand 'badging' exercise. Anyone can do that."

Architect Rogers Stirk Harbour and Partners – the original designer of The O2 – have been brought in to design the project to complement the existing structure.

The walkway, which will be suspended from The O2's distinctive yellow masts, will be 190 metres long and 60 metres above the ground at its highest point.

Accommodating up to 90 people at any one time, the walkway will provide access to a central viewing platform from a base station situated at the entrance to The O2.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published