Stinkdigital London was com­missioned to create an online experience that showed Wrangler’s range.

The online film, which was directed by Zubicky & Tempelman, follows young men and women as they interact and play with their surroundings. Users can get involved by moving characters in various city settings.

The film is an extension of the brand’s "we are animals" campaign and is akin to its interactive Blue Bell jeans spring/summer 2010 activity by Kokokaka.

This article was first published on Campaign Work

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