MediaCom launches global sports offering
MediaCom Worldwide has launched a global sports sponsorship division, MediaCom Sport, which will be headed by former IMG Consulting executive Marcus John.
The division will offer strategic advice, rights negotiation, rights activation and measurement.
Stephen Allan, chairman and chief executive of MediaCom, said: "MediaCom has previously focused its sports expertise at a local and regional level, but we realised our clients now require a more global and deeper understanding of the sports arena as their budgets continue to shift towards investments in this area and, with it, a much greater sensitivity to achieve solid returns."
John's remit will be to work with the WPP agency's global account directors to manage the relationship with key sporting bodies and to provide clients with access to opportunities.
He will also work closely with the MediaCom Beyond Advertising team and GroupM's Entertainment and Sports partnership group.
John spent 10 years at IMG, most recently as senior vice-president and managing director of IMG Consulting Asia-Pacific.
He has advised clients including Visa, GE and Hyundai, and was responsible for the first Beijing Olympics deal to exceed the $100m mark.
MediaCom's global clients include Volkswagen, Dell, Shell and Procter & Gamble.
This article was first published on campaignlive.co.uk
- Artworker Fashion & Retail Personnel Consultancy £23000 - £25000 per annum + Outstanding Benefits!, London
- Account Manager Direct Recruitment £38,000 - £40,000, Central London
- Senior Analyst -Digital Direct Recruitment £50,000 - £60,000, Surrey
- Senior Data Analyst Direct Recruitment £40,000 - £45,000, London
- Digital and RM Data Performance Manager Direct Recruitment £55,000 - £60,000, West London
- Campaign Viral Chart: Amazon's drones topple van Damme
- Shazam reveals most tagged ads of 2013
- Ogilvy poaches McDonald's creative director for Unilever role
- VCCP, MediaCom, Lida and SapientNitro among Campaign's Agencies of 2013
- More evidence of strong TV spend in second half of 2013
- New year's resolution: learn to code in 2014