AgencyCrispin Porter & Bogusky
SectorFood and drink, Confectionery and Grocery food
Crispin Porter & Bogusky monitored Twitter for two months and found a global average of 1,200 smiles : ) and 800 frowns : ( a minute.
Using that as the mean, the agency built a billboard in New York's SoHo that checks Twitter every seven seconds, searching for the smiles and frowns, and adjusts the percentage and the face as necessary.
The 3D mechanical billboard displays the world's mood to "remind consumers about the happiness that comes over everyone who enjoys Jell-O pudding".
Jell-O pudding will also be given away to cheer the world up when its mood is "frowny".