GMG Radio retains Clear Marketing for ad business

By Sara Kimberley, campaignlive.co.uk, Wednesday, 10 August 2011 04:05PM

GMG Radio has reappointed Clear Marketing Communications to its ad account for the Real Radio network.

Real Radio: Clear Marketing is retained for network's ad business

Real Radio: Clear Marketing is retained for network's ad business

The agency won the account following a competitive pitch process handled by the AAR, involving TBWA\Manchester, Meteorite and Big Al’s Creative Emporium,

Clear Marketing will now begin work on a multimillion-pound campaign for the network, targeting women in their 30s.

Jonathan Gillespie, commercial director at GMG Radio Group, said: "Clear Marketing proposed a new creative strategy which really demonstrated their in-depth understanding of the Real brand and, crucially, its audience. We’re looking forward to a fresh marketing approach for the Real network, to build on what is already a strong brand."

Clear Marketing Communications has held GMG's radio business since 2004. The agency was also reappointed after a review of the account in 2008.

Real Radio network, which is available across Scotland, North-east and North-west England, Wales and Yorkshire, attracts a total audience of more than 2.5 million adults a week, according to the company.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs