Levi's 'legacy' by Wieden & Kennedy Portland

Following the rioting and looting in the UK, the ad campaign will now only go ahead overseas.

It was filmed in Berlin and features The Laughing Heart, a poem by Charles Bukowski.

The campaign spans TV, print, digital and outdoor, with media planning and buying handled by OMD.

Credits

Copywriter
Producer
Executive creative directors
Business affairs
Production company
Line producer
Director of photography
Flame artist
VFX Producer
Titles and graphics
W

Featured in this story