Bonusprint returns to TV after 25-year hiatus

Bonusprint photo printing is attempting to boost brand awareness by focusing on its longevity and releasing its first TV ad in 25 years.

Bonusprint: returns to TV advertising
Bonusprint: returns to TV advertising

The ad drives people to the Bonusprint website and will be backed up by PR and CRM activity.

It will feature the new strapline "Printing your smiles since 1979" and features a sequence of real photos tracing a couple from the 1970s.

The photos illustrate milestones in the couple's lives and the final shots feature photos of their grandchildren, taken with a digital camera to reflect how photographic technology has changed.

The ad will first air on Friday (19 August), targeted at mothers of young children on channels including ITV2, E4 and Living TV, with media planning and buying handled by Guerillascope.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published