Tablet and mobile to challenge PC as favoured internet device

A survey of UK internet users suggests the personal computer's status as people's favourite way to access the internet will be eaten into by mobile devices and tablets.

Internet access: tablet is setting a challenge to the PC as favoured internet device
Internet access: tablet is setting a challenge to the PC as favoured internet device

The survey asked 2,000 people what their current favourite internet access point was now, and what they thought it would be in a year's time.

Personal PC/laptop was picked by 89% of respondents as their current favourite, and by 64% as their favourite in a year's time.

Work PC/laptop was picked by 6% of people as their current favourite and by 6% as their favourite in a year.

The equivalent data for mobile phones was 4% current and 13% in a year, while tablet devices such as the iPad scored 1% current and 11% in a year.

Ebooks, another mobile format, scored 0% as current favourite, but 2% as favourite in a year.

However, the data was not all in favour of mobile formats, with television set to rise from 0% now to 4% in year.

The research was part of the GlobalWebIndex survey produced by TrendStream and used by companies including Razorfish, Nokia and Ogilvy.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published