The ad is supported by online and offline PR activity.

Phil Chapman, the chief marketing officer at Kerry Foods UK, said: "Mr Strings is hugely popular with mums, so we wanted to have a little fun with him by making him the star of a 70s ‘Dallas-esque’ ad. We think it works really well to both capture the attention of mums and drive home the message about calcium."

This article was first published on Campaign Work


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs