Heineken 'occasionally perfect billboard' by Wieden+Kennedy New York

The billboard, located on Lafayette and Great Jones, formed the backdrop for a surprise gig by the US indie rock band TV On The Radio.

People can watch out for the next event on the billboard at #OccasionallyPerfect.

Credits

Creative directors
Copywriter
Art director
Head of agency production
Content producer
Account team
Digital strategist
Community managers
Executive creative directors
Production company
Director
Executive producer
Line producer
Director of photography
Post-production company
Audio post-production
Executive producer

Featured in this story