Birmingham's Bullring attempts to lure shoppers back after riot damage

Be the first to comment
The Bullring: Birmingham shopping centre shows it is open for business
The Bullring: Birmingham shopping centre shows it is open for business

Birmingham's Bullring, the city's biggest shopping centre, is to run an ad campaign ahead of the bank holiday to tell people it is open for business following the UK riots.

A fortnight ago, more than 200 looters broke into the Bullring with a number of businesses sustaining damage, including Jamie Oliver’s Jamie’s Italian restaurant.

The campaign, created by ad agency Isobel, will run in the local press and is a message from the Bullring to the people of Birmingham that life should go on despite the civil disturbances.

The copy is set is set against an impressionistic image and ends with the lines: "At Bullring everything is back to normal. As if Bullring could ever be normal".

Louise Hamer-Brown, head of marketing at the Bullring, said: "This advert offered a compassionate response to a challenging time for Birmingham, encouraging people to get back to normal and not be beaten by the incidents the city endured."


Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

  • Account Executive £22000 - £25000 per annum + great benefits! Twist Recruitment, London
  • Designer £28000 - £38000 per annum Major Players, London
  • ACCOUNT DIRECTOR £40000 - £50000 per annum + bonuses and benefits Live Recruitment, Birmingham
The end of false recognitions

1 The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

Just published