Westfield film celebrates 100 years of East End style
By Sarah Shearman, campaignlive.co.uk, Tuesday, 30 August 2011 12:50PM
Westfield, the shopping centre developer, is releasing a short online film that charts 100 years of fashion, dance and music from London's East End to mark the forthcoming launch of Stratford City.
The teaser video, created by The Viral Factory and directed by Jake Lunt, features a couple dancing in different styles from the past 100 years and wearing sixty different costumes.
It was filmed in four different East London locations and finishes in the new Westfield centre in Stratford, London.
The soundtrack has been created by Tristin Norwell, who re-interpreted the track for each different decade.
All the production and media was handled by the Viral Factory, which sent out the video to its network today (31 August).
Westfield opens its £1.45bn shopping complex next to the 2012 London Olympics site on 13 September.
Last week (24 August) it launched an East-End themed Facebook campaign to encourage members of the public to share their memories of the area and win prizes.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Customer Retention Executive EMR £45000 - £50000 per annum + £5,000 car allowance + Benefits, City of London
- Digital Marketing Executive Ninesharp £30000 - £35000 per annum + Benefits, City of London
- Senior Planner/buyer- TOP media agency Ultimate Asset £28000 - £35000 per annum, London
- Direct Marketing Specialist Stopgap £35000 per annum, South East England
- Group M wins Vodafone's £600m media account
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'
- Partners Andrews Aldridge restructures creative with hires and promotions
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'