Campaign Work, Wednesday, 31 August 2011 11:27AM
The campaign is intended to give the Yaris a new image that will challenge consumer perceptions and reach an audience of 20- to 30-year-olds. The spot fuses music video with animation.
The spots were written and art directed by Rob Potts and Andy Jex, and directed by Jonas & Francois through Riff Raff Films.
This article was first published on Campaign Work