Agency: Fallon London
campaignlive.co.uk, Thursday, 01 September 2011 08:00AM
"Each year, the agency has created something innovative for TalkTalk's X Factor sponsorship, and, this time round, it's made the biggest leap yet. The technology is extremely clever and the scale of the campaign should ensure that a huge number of people will get involved." The campaign was written by Tom Skinner and Clark Edwards, with digital production by The Rumpus Room.
This article was first published on campaignlive.co.uk