EA Sports 'love football, play football' by Wieden & Kennedy Amsterdam

Dressed in his United kit, the striker appears as a giant version of himself facing a frightened goalkeeper from the penalty spot.

The ad, which was created by Wieden & Kennedy Amsterdam, also features in-game footage. It was written by Zach Watkins, art directed by Craig Williams, and directed by Henry-Alex Rubin through Smuggler.

Credits

EA sports
GVP marketing
General manager football
Senior marketing director
Marketing manager
Senior director advertising & media
Senior campaign manager advertising
Wieden +Kennedy Amsterdam
Executive creative director
Creative directors
Art director
Copywriter
Broadcast director
Executive producer, producer
Group account director
Account director
Account manager
Project manager
Business affairs
FILM PRODUCTION
PRODUCTION COMPANY SMUGGLER
Director Henry-Alex Rubin
Director of Photography Danny Cohen
Producer Ray Leakey
Executive Producer Chris Barrett/ Fergus Brown
POST PRODUCTION THE MILL
Flame Neil Davies
3D Hitesh Patel, Jules Janaud, Francois Roisin
Telecine James Bamford
Producer Matt Williams/ Andrew Patrick
EDITING COMPANY WHITEHOUSE POST
Editor Russell Icke
AUDIO POST GRAND CENTRAL RECORDING STUDIOS
Sound Designer/Mixer Raja Sehgal
MUSIC
In-A-Gadda-Da-Vida written by C/A Douglas Lloyd Ingle, (C) 1968 Cotillion Music Inc., Ten East Music and Iron Butterfly Music, administrated by Warner/Chappell Music, 1968 Atlantic Recording Corp
Music Adaptation Massive Music
PRINT PRODUCTION
Photographer Peter Funch
Agent Seamus O'Cleary at Bonakdarcleary
PRINT PRODUCTION COMPANY
Retoucher Werkstette
Retoucher Dario Fusnecher, TAG

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