Twitter UK ads on course for October launch

Twitter is finalising the brand partners for its UK-targeted ads, in time for the scheme's launch in October.

Twitter: readies UK ad launch
Twitter: readies UK ad launch

The paid-for opportunities offer promoted tweets, promoted trends and promoted accounts, which have already been available on a global basis through its US sales team for more than a year.

Brands pay for a tweet to appear in a user's timeline, to promote their account and to pay for subjects to appear as trends.

The ads users see will be based on their followers and who they follow, offering brands greater targeting opportunities.

Twitter has been negotiating with media agencies for a number of months as it looks to attract marketing spend from brands already active in its space.

It is understood to be offering bundled deals, with one agency source claiming Twitter is asking for up to a six-figure investment.

According to another agency source, Twitter is considering rolling out ads on a more regional basis, beyond country-specific ads.

Shiva Rajaraman, project manger at Twitter, came to the UK in September last year, to demonstrate the company was actively engaged with UK marketers.

In the same month Marketing revealed the social network was in talks with brands including O2, Vodafone, Sky and Sony to become the first brands to use its UK ad platform.

Twitter originally signalled it would roll out the ads at the start of this year, but this proved difficult as it did not have a sales house in the region at the time.

In recent months it has accelerated its efforts, relocating Tony Wang from San Francisco to set up the office as general manager for Twitter UK.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published