BA launches teaser ad on Facebook

British Airways is drumming up interest in its first brand campaign in more than two years with the release of a teaser on Facebook.

BA: premiers teaser ad on Facebook
BA: premiers teaser ad on Facebook

The 20-second teaser fearures a pre-war pilot walking through a field towards a bi-plane.

The full ad, which has been created by BBH, will be premiered through its Facebook page at 11am on 21 September 2011. Viewers are being invited to set the premiere as a Facebook event.

Agency Being handles all Facebook activity for the BA campaign, and recently created the carrier's Facebook app that encourages people to "like" each other's holidays.

BA's upcoming campaign aims to use the heritage of the brand to rekindle pride among its staff and consumers, by addressing five decades of the carrier and its role within the history of aviation.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published