If a participant shot and stained a piece of clothing, it then got washed with Ariel in front of them and they won the cleaned garment. Users on Facebook also had a chance to control the robot. The robot was built by B-Reel and Atomgruppen.

The campaign was written by Petter Dixelius and Erik Hiort af Ornäs, and art directed by Gustav Egerstedt and Lisa Engardt.

This article was first published on Campaign Work


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs