Ariel 'Fashion Shoot' by Saatchi & Saatchi Stockholm

If a participant shot and stained a piece of clothing, it then got washed with Ariel in front of them and they won the cleaned garment. Users on Facebook also had a chance to control the robot. The robot was built by B-Reel and Atomgruppen.

The campaign was written by Petter Dixelius and Erik Hiort af Ornäs, and art directed by Gustav Egerstedt and Lisa Engardt.