If a participant shot and stained a piece of clothing, it then got washed with Ariel in front of them and they won the cleaned garment. Users on Facebook also had a chance to control the robot. The robot was built by B-Reel and Atomgruppen.

The campaign was written by Petter Dixelius and Erik Hiort af Ornäs, and art directed by Gustav Egerstedt and Lisa Engardt.

This article was first published on Campaign Work

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