Foster's backs The Fast Show revival

Foster's is reviving the BBC comedy series 'The Fast Show' as part of its ongoing comedy-themed marketing campaign.

The Fast Show: set to return to TV screens
The Fast Show: set to return to TV screens

A new series, the first since 'The Fast Show' ended in 2000, will be broadcast online on the Foster's comedy content website, Fostersfunny.co.uk, from 14 November.

The new series has been approved by 'The Fast Show' creators, Paul Whitehouse and Charlie Higson, who said: "We are delighted to bring back 'The Fast Show' not only for our old fans, but also, we hope, for a whole generation of new ones."

This follows the lager brand's revival of classic 1990s comedy character Alan Partridge, played by Steve Coogan. The 12 mini-episode series commissioned by Foster's last year was viewed online more than three million times.

The latest revival forms part of the brand's wider comedy-themed marketing strategy, including its ongoing ‘Good Call’ TV ads, by Adam & Eve. Foster's also sponsored the Edinburgh Comedy Awards and the British Comedy Awards.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published