Guinness 'the flag' by AMV BBDO

Campaign Work, Sunday, 11 September 2011 03:09PM

Guinness has launched a £3 million ad campaign, by Abbott Mead Vickers BBDO, in support of the Home Nations taking part in the Rugby World Cup.

"The flag" is shot by the Oscar-winning director of The King’s Speech, Tom Hooper. It features two armies in a battle scene displaying rugby-inspired moves. The work can initially be seen at

The filming took place over four days in Hungary, with a team of 370 people, and involved two cranes, 50 4x4 vehicles and a helicopter.

The ad was written and art directed by Paul Brazier. The production company was Infinity, with post-production by The Mill. It was edited by Paul Watts and Bruce Townend. The soundtrack was by Squeak E Clean.

This article was first published on Campaign Work

Article tags:


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs