VSO appoints MC&C and WPN to DRTV project
By Sophie Maden, campaignlive.co.uk, Thursday, 15 September 2011 12:45PM
Voluntary Service Overseas, the charity that posts volunteers to international community projects, has appointed MC&C as its media agency and WPN as its creative agency for an upcoming UK direct response TV campaign.
Both were appointed following a competitive pitch against undisclosed agencies.
A campaign to attract new donors for VSO will run from the autumn. The campaign follows a recent door-to-door donor recruitment drive carried out by VSO.
Mike Colling, managing director of MC&C, said the media agency would be working with VSO to boost its donors "cost effectively".
VSO, which has traditionally relied on direct response marketing activity, appointed Baby Creative to its advertising account in January. Baby Creative is not thought to be affected by the appointment of MC&C and WPN.
VSO focuses on six core goals throughout their work: disability, education, health, HIV & Aids, participation, and governance and secure livelihoods.
Previous campaigns for the charity include a three-week campaign for VSO’s Volunteer Linking project, which aimed to encourage people to donate money to volunteer projects in the developing world.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Marketing & PR Executive Tarsh Lazare Marketing Recruitment To £23,500, West Sussex
- Mid-Senior Copywriter | contract | leading mobile application Salt £200 - £300 per day, City of London
- Agency Sales Manager Ultimate Asset £30000 - £37000 per annum + competitive compensation & benefits packge, London
- Publisher Director Ultimate Asset £50000 - £60000 per annum + bonus and benefits , London
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Kevin Bacon, Google Glass and Julian Assange: the SXSW weekend in tweets
- Halifax releases 'holiday dad' campaign