The 60-second spot consists of seven vignettes, each representing a different era. In the opening scene, a young boy in his bedroom listens to a cassette of The Smiths on a Sony hi-fi.

The next features friends dancing to the ska track On My Radio by The Selector. The tracks were mixed by the music producer Bullion. The ad was created by Sidney Rogers and Harry Bugden, and directed by Ringan Ledwidge through Rattling Stick.

This article was first published on Campaign Work

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