Innocent naming row ends with vitamin rebrand

Be the first to comment
Innovitive Vitamins: founder Dawn Reid with her children
Innovitive Vitamins: founder Dawn Reid with her children

Innocent Vitamins, a range of supplements for children, has been rebranded as Innovitive Vitamins after a trademark dispute with Innocent Drinks.

The clash followed the launch of Innocent Vitamins by founder Dawn Reid last year. Innocent Drinks, which is part-owned by Coca-Cola, demanded that Reid withdraw the word from the brand name. 

The case was settled out of court in June. Reid agreed to rebrand the product, provided Innocent Drinks does not enter the vitamins market in the next three years. Innocent Drinks said it was "pleased" with the vitamin company's decision to rebrand the range.

SUBSCRIBE TO CAMPAIGN

Only £49 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published