The activity aims to highlight the importance of mutuality. The first TV ad features a carousel symbolising different moments in people's lives.
The film combines live action with stop-frame animation techniques. The campaign broke on ITV during Downton Abbey on Sunday evening (18 September). The ads were created by Johnny Leathers, Max Weiland and Anna Carpen, and directed by Eric Lynne through Partizan.
The director of photography is Chris Doyle, the cinematographer on the award-winning film In The Mood For Love. The as-yet-unreleased soundtrack is Snow Prelude No3 In C Major by Ludovico Einaudi.