Lypsyl readies fruit balm digital activity

Lypsyl, the Novartis-owned lip care brand, is to target teenage girls with an experiential and digital campaign for its new range of fruit lip balms, in October.

Lypsyl: launches 'catwalk inspired' range
Lypsyl: launches 'catwalk inspired' range

It has appointed Iris to create the campaign and position the brands as fashionable, rather than purely functional.

The new product range of "catwalk inspired" lip-balms includes Watermelon Burst, Pineapple Passion, Cherry Blossom and Strawberry Polka-Dot.

The brand is also promoting lip health by including Aloe Vera, Vitamin E and SPF 15 protection in all of its new products.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published