Sky becomes first brand to serve UK targeted Twitter ad

Sky has become the first brand to roll out a UK-targeted ad on Twitter, with a promoted trend today (22 September) to promote the new series of 'Glee'.

Glee: Sky promotes the show with UK-targeted Twitter ad
Glee: Sky promotes the show with UK-targeted Twitter ad

The micro-bloggging platform is set to roll out more UK-targeted ads in the coming weeks, with partners including Paramount Pictures UK, Eurostar, BT and Electronic Arts.

Tony Wang, general manager of Twitter UK, said in a blog post that this had been a "particularly good" year for Twitter in the UK, growing its active users by 95% since the start of the year.

He said: "Every day, millions of people in the UK use Twitter to connect to meaningful, relevant content in real-time, including messages from the businesses and brands they admire.

"Now, we're excited to make that process even easier by enabling UK brands who advertise on Twitter using our suite of Promoted Products, to geo-target their messages specifically to people in the UK."

Twitter first rolled out paid-for opportunities for global advertisers in April 2010, and earlier this year announced it would be launching geo-targeted ad products.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published